His right head, Bakool the Mighty, is the dominant half while the left head, Bakool the Mystic, is subservient to his brother. As a whole, Bakool Ja Ja views himself in considerably high regard to his kind's tradition that twin-headded Mamool Ja are blessed siblings. Using his status as a two-headed Mamool Ja to elevate himself above others at every opportunity, he expresses contempt towards any other faction or race, including his own kin, showing distaste for one-headed Mamool Ja. Of course, this makes Bakool Ja Ja considerably arrogant and overconfident when facing his opponents, leading more skilled, level-headed and experienced foes to easily defeat Bakool Ja Ja, wounding his pride.
Relying on his own brute strength and cheap tactics, he puts little thought into tasks for the keystones in the competition for the Rite of Succession, continuing with the knowledge that he could take the keystones from the other claimants by force. This naturally makes him heavily disliked and viewed with contempt by the other claimants.
His obsession to claim the throne by any means necessary results in him breaking down when all of his tactics fail, as shown when he is thwarted by Wuk Lamat, which prompts him to run away in panic. In reality, this obsession is from his circumstances as a two-headed Mamool Ja, with mounting pressure being placed on him by the people of his home and their struggles. Bakool Ja Ja efforts in the contest were merely a means for Bakool to prove his worth and validate his "blessed" status.
He is aware and remorseful towards the tragic nature of two-headed Mamool Ja, although the apparent dire circumstances of his home prevent him from seeing any other recourse. When Mamook is shown that they can still prosper in their environment, their opinions towards "blessed siblings" changes significantly, resulting in Bakool Ja Ja being more receptive to peace and understanding with his great burden being lifted.